Re-branding

A brand isn’t truly a brand until you are personally willing to chisel it out of steel, engulf it in flame, and burn it into your work. A brand is not a brand until you are willing to pour your heart, soul, and livelihood into it. That’s what “making a brand” means to Jeanette and I, and that’s what went into designing our new logo and forging this new branding iron. We are proud to mark our products with it and to continue our personal tradition of excellence.